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All Categories
  • All Categories
  • AI in Sales
  • Compensation
  • Competition
  • CRM
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  • Entrepreneur/Startup
  • Hiring/Onboarding
  • Podcasts
  • Published Articles
  • Revenue Growth
  • Sales Consulting
  • Sales Leadership
  • Sales Process
  • Sales Strategy
  • Sales Success
  • Sales Training
  • Strategic Planning
Small business sales team determining how to manage product pricing against low-cost competitors
Published Articles

MyCustomer.com – Best Practices for Combatting Low-Cost Competition

Managing your pricing against low-cost competitors can feel like playing a game of poker. But how do you know when to hold ’em and when to fold ’em? There’s a fine line between lowering your prices to get a competitive advantage and selling yourself short. And when low-cost competitors are chipping away at your market share, it’s even more critical that you understand the contours of that line. Read More at MyCustomer.com Related posts: No related posts.

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Fractional Sales Leader Meeting With Sales Team
Competition

Six Surprising Reasons Businesses Connect with a Sales Leadership Consultant

Sales leadership consultants bring experience business owners need to drive organizational and operational changes and increase revenue.

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Business conducing a competitor analysis to keep the edge in your market.
Competition

SMB CEO – How to Leverage a Competitor Sales Analysis to Grow Your Business

[vc_row][vc_column][vc_column_text]As a small business owner, you probably have mixed feelings about conducting a formal competitor sales analysis. You already generally know who your competitors are, and you’re likely aware of how their value proposition compares to yours. Is it worth the time and energy necessary to conduct a formal competitor sales analysis — and then applying those findings to your business? Absolutely. Why conduct a competitor analysis? It provides an immense amount of value to your business. It lets you learn from competitors and helps ensure you’re perceived as an innovation leader. Let’s say you’re working on rolling out a new customer …

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Competitive Analysis
Competition

The Value Competitive Analysis Can Have on Driving Sales Growth

If your company hasn’t performed a competitive analysis, you might be wondering…just what is a competitive analysis anyway – and how can it help? Often misunderstood and chronically underutilized, a competitive analysis is a systematic process for identifying key aspects and attributes of your competitors. This empowers you to effectively position your company to compete, gain market share, and better serve your customers. While a competitive analysis often begins as a singular dedicated project, it can – and in many cases should – be a continuing process to keep your company in the know and ahead of your competition. Read …

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Confident Sales Leader in Team Meeting
Competition

No Matter the Crisis, Success Calls for Positive Thinking and Confident Leadership

Let’s face it, in the face of a pandemic (or any crisis, for that matter), it’s tough to keep your eyes on the proverbial prize and model the optimism needed to sustain forward drive. But whatever your goal – big stakes or small – and no matter the challenges and obstacles in your path, success calls for positive thinking and confident leadership. Easier said than done, though, right? And despite the teachings of motivational gurus like Tony Robbins and Jack Canfield and Dale Carnegie and Eckhart Tolle (to name just a few), being positive and confident “in the moment” can …

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Businessman Traveling for Work
Competition

Dreading the Excessive Travel of “Business as Usual?” Here’s an Alternative

Working from home during the Pandemic, you probably developed a radically different “new normal.” Perhaps you’ve had time to reflect, to enjoy family time, to rediscover hobbies and interests and passions. Maybe you even got a taste of how you would spend your time in semi-retirement. And yet … you’re not ready to retire, are you? You still want to be challenged. You still want to do great work and help others achieve their goals. You want to work with purpose and make a difference. Some of these desires could be fulfilled in the corporate world. But your time away …

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