Leading with Heart: Sales, Marketing, and Servant Leadership
In this insightful episode, Maura Kautsky, President of Sales Xceleration, joins Joseph Frost of yorCMO to discuss the evolving roles of sales and marketing in the C-suite. Maura emphasizes the need for clarity in roles, the power of fractional leadership, and the integration of AI in sales and marketing strategies. Takeaways: C-suite Time Management: C-suite leaders should focus more on their core responsibilities and less on peripheral meetings and tasks. Fractional Leadership Benefits: Fractional sales or marketing leaders can provide specialized, part-time leadership, particularly useful for growing companies. Importance of Role Clarity: Clear role definitions in an organization prevent overlap …