Sandra Arnold is an accomplished Senior Sales Executive with more than 25 years of success across the Food/Drug/Mass, E-commerce, Natural, Beauty, Gift and Export industries. Throughout her executive career, Sandra has led sales teams with annual revenue responsibility from $1M to in excess of $150M with all companies having record-breaking results. Sandra has held sales leadership positions at various CPG companies in a variety of categories.
Her broad areas of expertise include sales strategies, brand positioning, forecasting, strategic planning for distribution, P&L, competitive analysis, product development, private label, client relations, and new business development.
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Sandra has been responsible for setting up proven sales infrastructures, sales business plans and Standard Operating Procedures wherever she has worked. She wields a track record of facilitating synergy between sales, marketing and finance teams.
Sandra enjoys reinvigorating herself with her best friend and husband, Don. She recharges by swimming laps every morning, playing golf, and her latest obsession is playing pickleball. Sandra has two fur baby dogs: Cici, a Silky Terrier; and Par, part mutt and Coton de Tulear, a rescue found on the golf course.