Roger Allison has 35 years of experience in organizational sales management, business development and startup ventures. Prior to founding Waypoint Growth Advisors, Roger successfully completed eight growth engagements escalating sales performance of new, stagnant or misaligned solutions. He has high-dollar ($250K – $5M) opportunity experience managing sales of $6-10B (Motorola, Baxter) firms with complex sales cycles and has educated the salesforces of GE, Siemens, WebMD, Sage Software, and CompassLearning spanning technology, services, education, government, healthcare and manufacturing industries.
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However, his expertise is equally successful with ground-up initiatives. For example, Roger developed sales, distribution, launch and go-to-market strategies for a SaaS-based supply chain startup in Raleigh, N.C. growing it to $10M prior to its acquisition. Prior to that, Roger established vertical markets for a syndicated research firm growing it to 10% of the nation’s healthcare providers and 40 IT vendors prior to its IPO and related acquisition by GartnerGroup. Most recently, Roger launched a go-to-market strategy instilling tactical partnerships, lead generation, sales disciplines and content for a NC-based IT startup enabling a $35M+ valuation.
Roger’s successful heritage, comprehensive knowledge of leading sales disciplines and growth engine tools enable him to make CEOs and business owners look like champions by systemically creating cross-organizational growth-oriented cultures!
Check out Roger’s LinkedIn profile to learn more about his professional experience.