Lance De Jong is the President and Founder of Sales Effectiveness Group, LLC, a company created to provide proven and effective sales excellence through strategic and tactical sales solutions for small to mid-sized companies.
Sales Effectiveness Group utilizes the Sales Xceleration platform, helping clients achieve significant and sustainable breakthrough revenue growth by building successful sales plans and aligning sales teams.
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Before founding Sales Effectiveness Group, Lance spent 22 years as a successful executive sales leader in 5 different Fortune 200 companies. He led sales organizations with as few as 3 to as large as 600 people across high tech computer software, distribution, manufacturing, consumer products and engineering/construction industries. Lance understands and is passionate about how to create, build and reconstruct selling organizations which sustain high-performance results and cultures. Lance is a hands-on experienced leader who converges his core values, fiscal disciplines and operational excellence with sales, marketing and customer relationship development to achieve and exceed established goals/objectives while maximizing top and bottom line performance.
Lance has a degree in Business Finance from the W.P. Carey School of Business at Arizona State University and resides in Mesa, Arizona with his wife Kelly and his two children. Lance enjoys mentoring, golfing and watching baseball in his spare time.
Check out Lance’s LinkedIn profile to learn more about his professional experience.